Public speaking is one of the most powerful ways to market your business and build a subscriber list. Anyone can give a good presentation with a little practice and by following the right formula. What makes a good presentation great is focusing on not only your language and content, but also on your nonverbal messages as well.
Essentially, nonverbal communication is anything that communicates meaning and a message that is not the words you choose. Depending on the source you consult, there are anywhere between 10 and 15 different forms of nonverbal communication. Because you only have 10 seconds to make a first impression, all forms of nonverbal communication are important. However, when we are working on developing a skill - any skill - it's best to focus on three main areas at a time. When we're talking about doing a face-to-face presentation, to any size group, the three forms of nonverbal communication you want to focus on are paralanguage (also known as vocalics), kinesics, and occulesics.
1. Your Voice, known as Paralanguage, is anything that comes out of your mouth that is not the words you choose. Focus on your tone of voice, volume, rate, pitch, and "sound effects" (think of an audible sigh, for example). When presenting to any size group you want to sound comfortable and confident about your topic, which will lead to increased credibility and ultimately increased sales for you. Avoiding "ums" and "ahs" will go a long way to showing your comfort with discussing your topic. When using your paralanguage effectively, people will see you as the expert you are and be much more willing to work with you as a result.
2. Your Body, known as Kinesics, is what is commonly known as body language and gestures. Focus on how you stand or sit, what you do with your hands and feet, and your body positioning relative to your audience. Keep your arms open and unfolded. When you're only meeting with one or two people, try a rapport-building technique known as"mirroring," where your body and gestures emulate those of your listeners. If they are sitting forward in their chairs, you should be sitting forward in your chair, too. Communication research has proven people are attracted to those most like them. Using this mirroring technique will send one more subconscious signal that you are like your listeners, and they will feel much more comfortable with you. When people are comfortable with you, they are more likely to do business with you.
3. Your Eyes, known as Occulesics, is communicating with your eyes. Simply stated, you absolutely must make comfortable and consistent eye contact with your audience for them to trust you. Don't look at the papers on the desk in front of you. Don't look over their heads or at the floor. Look your audience members, each one of them if possible, in the eye and smile. As with the other two forms of nonverbal communication, making eye contact will go toward building your credibility. Although most of us know people who try to deceive others while making good eye contact, on the whole we still get the general sense that if someone is looking us in the eye, s/he is honest. And showing your honesty is one quick way to more cash flow.
Because there are many forms of nonverbal communication functioning simultaneously, it's nearly impossible to think about controlling each one as they occur. However, careful attention to your voice, your body language and your eye contact will put you in the position you want to be in with your clients and prospects. You'll be seen as credible, trustworthy, and likeable - all the attributes you need to get more business and increase your cash flow.
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And now I invite you to learn all the ways you can communicate your credibility and get more business as a result. Pick up your free e-course at: http://www.communicationtransformation.com/creating-credibility-ecourse.html
If you'd like to know more about putting together a speech to market your business, visit [http://www.CashInOnSpeaking.com] In this Signature Speech Home Study Program I show you the exact formula I use to get 90-100% conversion rates every time I speak. It's a simple step-by-step process. Plug in your info and you're set!
Not sure if you're coming across as confident? People are attracted to confidence. Learn how at: http://www.CommunicatingWithConfidence.com
Felicia J. Slattery, M.A., M.Ad.Ed., is a communication consultant, speaker & coach with more than a decade of experience teaching effective communication skills for massive success.
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