Public Speaking - Nonverbal Skills You Need to Create Positive Connections and Cash Flow

Public speaking is one of the most powerful ways to market your business and build a subscriber list. Anyone can give a good presentation with a little practice and by following the right formula. What makes a good presentation great is focusing on not only your language and content, but also on your nonverbal messages as well.

Essentially, nonverbal communication is anything that communicates meaning and a message that is not the words you choose. Depending on the source you consult, there are anywhere between 10 and 15 different forms of nonverbal communication. Because you only have 10 seconds to make a first impression, all forms of nonverbal communication are important. However, when we are working on developing a skill - any skill - it's best to focus on three main areas at a time. When we're talking about doing a face-to-face presentation, to any size group, the three forms of nonverbal communication you want to focus on are paralanguage (also known as vocalics), kinesics, and occulesics.

1. Your Voice, known as Paralanguage, is anything that comes out of your mouth that is not the words you choose. Focus on your tone of voice, volume, rate, pitch, and "sound effects" (think of an audible sigh, for example). When presenting to any size group you want to sound comfortable and confident about your topic, which will lead to increased credibility and ultimately increased sales for you. Avoiding "ums" and "ahs" will go a long way to showing your comfort with discussing your topic. When using your paralanguage effectively, people will see you as the expert you are and be much more willing to work with you as a result.

Public Speaking - Nonverbal Skills You Need to Create Positive Connections and Cash Flow

2. Your Body, known as Kinesics, is what is commonly known as body language and gestures. Focus on how you stand or sit, what you do with your hands and feet, and your body positioning relative to your audience. Keep your arms open and unfolded. When you're only meeting with one or two people, try a rapport-building technique known as"mirroring," where your body and gestures emulate those of your listeners. If they are sitting forward in their chairs, you should be sitting forward in your chair, too. Communication research has proven people are attracted to those most like them. Using this mirroring technique will send one more subconscious signal that you are like your listeners, and they will feel much more comfortable with you. When people are comfortable with you, they are more likely to do business with you.

3. Your Eyes, known as Occulesics, is communicating with your eyes. Simply stated, you absolutely must make comfortable and consistent eye contact with your audience for them to trust you. Don't look at the papers on the desk in front of you. Don't look over their heads or at the floor. Look your audience members, each one of them if possible, in the eye and smile. As with the other two forms of nonverbal communication, making eye contact will go toward building your credibility. Although most of us know people who try to deceive others while making good eye contact, on the whole we still get the general sense that if someone is looking us in the eye, s/he is honest. And showing your honesty is one quick way to more cash flow.

Because there are many forms of nonverbal communication functioning simultaneously, it's nearly impossible to think about controlling each one as they occur. However, careful attention to your voice, your body language and your eye contact will put you in the position you want to be in with your clients and prospects. You'll be seen as credible, trustworthy, and likeable - all the attributes you need to get more business and increase your cash flow.

Public Speaking - Nonverbal Skills You Need to Create Positive Connections and Cash Flow
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And now I invite you to learn all the ways you can communicate your credibility and get more business as a result. Pick up your free e-course at: http://www.communicationtransformation.com/creating-credibility-ecourse.html

If you'd like to know more about putting together a speech to market your business, visit [http://www.CashInOnSpeaking.com] In this Signature Speech Home Study Program I show you the exact formula I use to get 90-100% conversion rates every time I speak. It's a simple step-by-step process. Plug in your info and you're set!

Not sure if you're coming across as confident? People are attracted to confidence. Learn how at: http://www.CommunicatingWithConfidence.com

Felicia J. Slattery, M.A., M.Ad.Ed., is a communication consultant, speaker & coach with more than a decade of experience teaching effective communication skills for massive success.

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Nonverbal Communication in Business

There are five key elements that can make or break your attempt at successful nonverbal communication in business:

Eye contact Gestures Movement Posture, and Written communication

Let's examine each nonverbal element in turn to see how we can maximise your potential to communicate effectively...

Nonverbal Communication in Business

Eye contact

Good eye contact helps your audience develop trust in you, thereby helping you and your message appear credible. Poor eye contact does exactly the opposite.

So what IS 'good' eye contact?

People rely on visual clues to help them decide on whether to attend to a message or not. If they find that someone isn't 'looking' at them when they are being spoken to, they feel uneasy.

So it is a wise business communicator that makes a point of attempting to engage every member of the audience by looking at them.

Now, this is of course easy if the audience is just a handful of people, but in an auditorium it can be a much harder task. So balance your time between these three areas:

slowly scanning the entire audience, focusing on particular areas of your audience (perhaps looking at the wall between two heads if you are still intimidated by public speaking), and looking at individual members of the audience for about five seconds per person.

Looking at individual members of a large group can be 'tricky' to get right at first.

Equally, it can be a fine balancing act if your audience comprises of just one or two members -- spend too much time looking them in the eyes and they will feel intimidated, stared at, 'hunted down'.

So here's a useful tip: break your eye-to-eye contact down to four or five second chunks.

That is, look at the other person in blocks that last four to five seconds, then look away. That way they won't feel intimidated.

Practice this timing yourself, away from others. Just look at a spot on the wall, count to five, then look away. With practice you will be able to develop a 'feel' for how long you have been looking into your audience member's eyes and intuitively know when to look away and focus on another person or object.

When focusing on individual members in a large meeting or auditorium, try and geographically spread your attention throughout the room. That is, don't just focus your personal gaze (as distinct from when you are scanning the room or looking at sections of the room) on selected individuals from just one part of the room. Unless you are specifically looking to interact with a particular person at that moment of your presentation, select your individual eye-contact audience members from the whole room.

Gestures

Most of us, when talking with our friends, use our hands and face to help us describe an event or object - powerful nonverbal aids.

We wave our arms about, turn our hands this way and that, roll our eyes, raise our eyebrows, and smile or frown.

Yet many of us also, when presenting to others in a more formal setting, 'clam up'.

Our audience of friends is no different from our business audience — they all rely on our face and hands (and sometimes legs, feet and other parts of us!) to 'see' the bigger, fuller picture.

It is totally understandable that our nervousness can cause us to 'freeze up', but is is in our and our communication's best interests if we manage that nervousness, manage our fear of public speaking, and use our body to help emphasise our point.

I found that by joining a local Toastmasters International club I was rapidly able to learn how to 'free up my body' when presenting to others.

Movement

Ever watch great presenters in action — men and women who are alone on the stage yet make us laugh, cry and be swept along by their words and enthusiasm?

Watch them carefully and you'll note that they don't stand rigidly in one spot. No, they bounce and run and stroll and glide all around the stage.

Why do they do that?

Because they know that we human beings, men in particular, are drawn to movement.

As part of man's genetic heritage we are programmed to pay attention to movement. We instantly notice it, whether we want to or not, assessing the movement for any hint of a threat to us.

This, of course, helps explain why many men are drawn to the TV and seem transfixed by it. It also helps explain why men in particular are almost 'glued' to the TV when there is any sport on. All that movement!

But to get back to the stage and you on it... ensure that any movement you make is meaningful and not just nervous fidgetting, like rocking back and forth on your heels or moving two steps forward and back, or side to side.

This is 'nervous movement' and your nervousness will transmit itself to your audience, significantly diluting the potency of your communication and message.

So move about the stage when you can — not just to keep the men in the audience happy, but to help emphasise your message!

Posture

There are two kinds of 'posture' and it is the wise communicator that manages and utilizes both.

Posture 1

The first type of 'posture' is the one we think of intuitively-the straight back versues the slumped shoulders; the feet-apart confident stance verses the feet together, hand-wringing of the nervous; the head up and smiling versus the head down and frowing.

And every one of the positions we place the various elements of our body in tells a story—a powerful, nonverbal story.

For example, stand upright, shoulders straight, head up and eyes facing the front. Wear a big smile. Notice how you 'feel' emotionally.

Now-slump your shoulders, look at the floor and slightly shuffle your feet. Again, take a not of your emotional state.

Notice the difference?

Your audience surely will, and react to you and your message accordingly.

A strong, upright, positive body posture not only helps you breath easier (good for helping to calm nerves!) but also transmits a message of authority, confidence, trust and power.

If you find yourself challenged to maintain such a posture, practice in front of a mirror, or better yet join a speaking club like Toastmasters International [http://www.toastmastersa.org/champion/index.html].

Posture 2

The second type of 'posture' comes from your internal mental and emotional states.

You can have great body posture but without internal mental and emotional posture your words will sound hollow to your audience.

For example, the used car salesman at 'Dodgy Brothers Motors' might have great body posture and greet you with a firm handshake, a steady gaze and a friendly smile. But if in his heart he is seeing you as just another sucker then sooner or later his internal conflict between what he says and what he really thinks will cause him to 'trip up'.

His body will start betraying his real, underlying intentions and you'll start to feel uncomfortable around him, even if you can't figure out why.

But, if that same used car salesman had a genuine desire to help you find the right car for you, and he puts your needs before his own, then his words and actions will remain congruent (in harmony) with his underlying intentions and you will trust him, even though you might not be able to identify why.

I have seen some supposed 'self help' gurus who don't actually practice what they preach. Consequently their words ring hollow to me and their books, cds, dvds and training materials remain unpurchased.

I have met salesmen and women who don't actually make the money they claim to make in their 'fabulous business opportunity', and while their words are practiced and polished, and their body posture is 'perfect', their words ooze like honeyed poison frm their lips and I remain unconvinced.

This second type of 'posture' is fundamentally tied to truth and honesty. It is about 'walking the talk' and being who you say you are.

It's about not trying to sell something you don't believe in or use yourself. It's about not trying to pass yourself off as an expert when all you've ever done is read a book on the subject.

It's all about making sure that your words and your intentions are underpinned by truth and honesty. Because all of us, no matter how polished a presenter we might be, are at the mercy of our body and its ability to 'tell the truth' in spite of what our lips might utter. Nonverbal clues rule!

Written communication

I could spend a lifetime writing about the art of written communication.

There is an art (and also a science) that can be learnt with diligence and practice. To write too formally; to write too informally; to write too briefly; to write too lengthily...

My first suggestion would be to avail yourself of one of the following three books, each of which is absolutely brilliant at giving you the skills and insights into effective business writing:

The Business Style Handbook: An A-to-Z Guide for Writing on the Job with Tips from Communications Experts at the Fortune 500 by Helen Cunningham and Brenda Greene The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents by Gary Blake and Robert W. Bly Effective Business Writing: Strategies, Suggestions and Examples by Maryann V. Piotrowski

From persuasive memos to complaint letters, sales letters to executive summaries -- these exceedingly useful guides help you to write clearly and in an appropriate format, style and tone. Each book has numerous examples that show how to overcome writer's block, organize messages for maximum impact, achieve an easy-to-read style, find an efficient writing system and much more.

In conclusion...

There are five key elements that can make or break your attempt at successful nonverbal business communication:

Eye contact
Gestures
Movement
Posture, and
Written communication

Nonverbal communication in a business setting requires not only recognition of these elements, but confidence in meeting their challenges.

Good luck and remember to communicate with passion!

Nonverbal Communication in Business
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When you match consumer psychology with effective communication styles you get a powerful combination. Lee Hopkins can show you how to communicate better for better business results. At Hopkins-Business-Communication-Training.com you can find the secrets to communication success.

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